About

RED is a research-led public health consultancy at the forefront of harm reduction and health advocacy in Pakistan. Our mission is to produce high-quality, evidence-based research and drive national awareness to reduce the burden of tobacco-related harm and improve overall public health outcomes.

We operate at the critical intersection of science, policy, and public engagement, turning complex health challenges into actionable strategies. Our work focuses on promoting safer alternatives, informing behavior change, and influencing health policy through data-driven insights.

What sets RED apart is our exclusive access to a powerful national network of healthcare professionals, policymakers, journalists, and academic institutions. These relationships enable us to host high-impact seminars, conferences, and advocacy events across the country, bringing harm reduction into mainstream discourse and decision-making spaces.

In addition, RED is home to one of the strongest digital and legacy media arms in the public health space. We don’t just participate in the national conversation, we shape it. By creating trends, driving discourse, and mobilizing public opinion, we’re able to influence change from the grassroots to the policy corridors.

With research at our core and communication as our catalyst, Red Pakistan is building a healthier, more informed nation—one voice, one platform, and one policy at a time.

Our Team

At RED, our strength lies in the people behind the mission. Our team is a dynamic collective of public health researchers, medical and dental professionals, policy advisors, data analysts, communication strategists, and event specialists—all united by a shared goal: reducing health risks and driving meaningful change through evidence, advocacy, and innovation.

We bring together decades of experience in public health, healthcare systems, harm reduction, and media engagement. Our experts have worked across Pakistan and South Asia, earning trust and building partnerships with key institutions, government bodies, and international organizations.

But what truly sets our team apart is our multidimensional approach:

Scientific Rigor – Our researchers and health experts are committed to producing high-quality, data-backed studies that influence policy and practice.
Strategic Advocacy – Our policy and outreach specialists know how to navigate and engage Pakistan’s institutional and regulatory landscapes to drive reforms.
Media Power – Our in-house media professionals craft compelling campaigns and national narratives—using both digital and traditional platforms—to shape public opinion and spark grassroots movements.
Network Mobilizers – With access to an unmatched national network of doctors, journalists, politicians, and academic institutions, our team works at every level of society—from local communities to policy corridors.

Together, the RED team is building a bridge between science and society—leading the charge for a healthier, harm-reduced future for all Pakistanis.